Leanne Hancheroff Work

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	<title>Leanne Hancheroff Work</title>
	<link>https://leannehancheroff.com</link>
	<description>Leanne Hancheroff Work</description>
	<pubDate>Sat, 20 Jan 2024 02:19:28 +0000</pubDate>
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		<title>Devote Gravel Bike</title>
				
		<link>https://leannehancheroff.com/Devote-Gravel-Bike</link>

		<pubDate>Wed, 22 Nov 2023 21:32:23 +0000</pubDate>

		<dc:creator>Leanne Hancheroff Work</dc:creator>

		<guid isPermaLink="true">https://leannehancheroff.com/Devote-Gravel-Bike</guid>

		<description>
	Liv Cycling
Devote 
Gravel Bike

Every Road. Unconditional Love.
Role: Creative Director / Art Direction / Designer


Every bike brand seems to do that familar shot of their new bike standing alone as their hero shot. This launch creative for Liv’s new gravel bike revolves around this familiar concept to visually tell the that their Devote can take you anywhere, down Every Road.


--

Editor: Juicy StudiosPhotography: Bryan Ralph


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INFO
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		<title>Rail Helmet</title>
				
		<link>https://leannehancheroff.com/Rail-Helmet</link>

		<pubDate>Wed, 22 Nov 2023 21:32:24 +0000</pubDate>

		<dc:creator>Leanne Hancheroff Work</dc:creator>

		<guid isPermaLink="true">https://leannehancheroff.com/Rail-Helmet</guid>

		<description>
Liv Cycling
Rail Helmet

Role: Creative Director / Art Direction / Designer

The goal of this product video was to not only launch Liv’s all-new Rail Mips Helmet but to also showcase that riding is a conduit to connection. This is not a typical shredit intercut with studio product shots. Instead, using motion design, our aim was to create a visually striking piece that conveys the essential information about Liv’s Rail helmet, as well as highlighting a community of women riders, the joy of connection with each other and the trail.
--
Edit &#38;amp; Motion Design: Juicy StudiosFilmer: Colleen Gentemann
Photography: Laura Santos

	
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		<title>Nothing's For Free</title>
				
		<link>https://leannehancheroff.com/Nothing-s-For-Free</link>

		<pubDate>Wed, 22 Nov 2023 21:32:24 +0000</pubDate>

		<dc:creator>Leanne Hancheroff Work</dc:creator>

		<guid isPermaLink="true">https://leannehancheroff.com/Nothing-s-For-Free</guid>

		<description>
	
	
Freeride Entertainment / Outside Studios.
Nothing’s for Free
The History of Freeride Mountain Biking


Role:&#38;nbsp; Creative / Art Direction / Designer

It all started with a motley crew of blue-collar kids looking to be a part of something different, something people at the time couldn’t understand. And then everything changed. From fringe sport to global phenomenon, Nothing’s For Free chronicles the birth and legacy of freeride mountain biking. The film charts a course through a three-decade journey with the pioneers, visionaries, and industry masterminds that pushed the sport to where it is today.--Content Studio / Production: Freeride EntertainmentDirector: Derek Westerlund


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INFO
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		<title>Koa Rothman</title>
				
		<link>https://leannehancheroff.com/Koa-Rothman</link>

		<pubDate>Wed, 22 Nov 2023 21:32:26 +0000</pubDate>

		<dc:creator>Leanne Hancheroff Work</dc:creator>

		<guid isPermaLink="true">https://leannehancheroff.com/Koa-Rothman</guid>

		<description>
	
ChoomKoa Rothman


Role: Direction / Art Direction / Designer


Choom was one of the original and long-standing brands in cannabis retail with a presence across Canada.

Choom™ is inspired by Hawaii's famous “Choom Gang”- a group of buddies in Honolulu during the 1970's who loved to smoke weed — or as they called it, choom.
--
Content Studio / Production: Freeride Entertainment
Filmers: Alex Fostvedt &#38;amp; Cory Horton
Photography: Zak Noyle
	

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INFO

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		<title>Liv E-bike</title>
				
		<link>https://leannehancheroff.com/Liv-E-bike</link>

		<pubDate>Sat, 20 Jan 2024 02:19:28 +0000</pubDate>

		<dc:creator>Leanne Hancheroff Work</dc:creator>

		<guid isPermaLink="true">https://leannehancheroff.com/Liv-E-bike</guid>

		<description>
	
Liv CyclingE-Bike Welcome Screen


Role: Creative&#38;nbsp;Direction / Art Direction
Logo animation for the e-bike display.
--Background Animation: Leanne HancheroffLogo Animation: Juicy Studios

	INFO
    

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		<title>Choom</title>
				
		<link>https://leannehancheroff.com/Choom</link>

		<pubDate>Wed, 22 Nov 2023 21:32:26 +0000</pubDate>

		<dc:creator>Leanne Hancheroff Work</dc:creator>

		<guid isPermaLink="true">https://leannehancheroff.com/Choom</guid>

		<description>
	
Choom
Lifestyle


Role: Direction / Art Direction /Designer


Choom was one of the original and long-standing brands in cannabis retail with a presence across Canada.
Choom™ is inspired by Hawaii's famous “Choom Gang”- a group of buddies in Honolulu during the 1970's who loved to smoke weed — or as they called it, choom.--Content Studio / Production: Freeride EntertainmentFilmers: Alex Fostvedt &#38;amp; Cory HortonPhotography: Zak Noyle


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INFO


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	<item>
		<title>Russell Westbrook: Driven</title>
				
		<link>https://leannehancheroff.com/Russell-Westbrook-Driven</link>

		<pubDate>Wed, 22 Nov 2023 21:32:27 +0000</pubDate>

		<dc:creator>Leanne Hancheroff Work</dc:creator>

		<guid isPermaLink="true">https://leannehancheroff.com/Russell-Westbrook-Driven</guid>

		<description>
	
	
Freeride Entertainment for SamsungRussell Westbrook: Driven


Role: Art Direction (Freeride Entertainment)


Samsung’s #DoWhatYouCan't campaign:Russell Westbrook takes a journey back to the inner city of LA to remember where he came from and why he works so hard to give back.&#38;nbsp;--
Client:  Samsung US
Agency: Wasserman
Content Studio/Production: Freeride Entertainment 
Executive Creative Director: Derek Westerlund &#38;nbsp;
Client:&#38;nbsp; Samsung US
Agency: Wasserman

Content Studio/Production: Freeride Entertainment 
Executive Creative Director: Derek Westerlund  

Director: Will Mayer


&#60;img width="3001" height="1876" width_o="3001" height_o="1876" data-src="https://freight.cargo.site/t/original/i/d3cbd069ec260d4ef779357fc797da58b73069375b7cc28c471e7f75f1d0e8e8/RW9.jpg" data-mid="197625480" border="0"  src="https://freight.cargo.site/w/1000/i/d3cbd069ec260d4ef779357fc797da58b73069375b7cc28c471e7f75f1d0e8e8/RW9.jpg" /&#62;

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&#60;img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/c0e2390c1ceebd5a0d9f5fee7774aae611585599164d8d92b6fcac05f46aeaff/RW1.jpg" data-mid="197625472" border="0"  src="https://freight.cargo.site/w/1000/i/c0e2390c1ceebd5a0d9f5fee7774aae611585599164d8d92b6fcac05f46aeaff/RW1.jpg" /&#62;
&#60;img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/8790cbeab9ab926f740a708ca60fc7e6ffe7e95f5c68571985e38150b4f98185/RW2.jpg" data-mid="197625473" border="0"  src="https://freight.cargo.site/w/1000/i/8790cbeab9ab926f740a708ca60fc7e6ffe7e95f5c68571985e38150b4f98185/RW2.jpg" /&#62;
INFO

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	<item>
		<title>Gus Kenworthy: Letters Of Influence</title>
				
		<link>https://leannehancheroff.com/Gus-Kenworthy-Letters-Of-Influence</link>

		<pubDate>Wed, 22 Nov 2023 21:32:28 +0000</pubDate>

		<dc:creator>Leanne Hancheroff Work</dc:creator>

		<guid isPermaLink="true">https://leannehancheroff.com/Gus-Kenworthy-Letters-Of-Influence</guid>

		<description>
	
	
	Freeride Entertainment for SamsungGus Kenworthy: 
Letters of Influence


Role: Art Direction (Freeride Entertainment)


Samsung’s #DoWhatYouCan't  campaign:Gus Kenworthy is no stranger to the spotlight. He was born to make a difference.--
Client:&#38;nbsp; Samsung US
Agency: Wasserman

Content Studio/Production: Freeride Entertainment 
Executive Creative Director: Derek Westerlund  

Director: Michael Clarke


&#60;img width="3316" height="1430" width_o="3316" height_o="1430" data-src="https://freight.cargo.site/t/original/i/9e3f6b24d3363810bc8a0b82519d7720f0be6ff2c6882fdcdf3d7c33b19f4a8c/GK_Letters5.jpg" data-mid="197625484" border="0"  src="https://freight.cargo.site/w/1000/i/9e3f6b24d3363810bc8a0b82519d7720f0be6ff2c6882fdcdf3d7c33b19f4a8c/GK_Letters5.jpg" /&#62;
&#60;img width="3316" height="1430" width_o="3316" height_o="1430" data-src="https://freight.cargo.site/t/original/i/80b6945f305ff1f3514c54d6bb722ac276244248382688307f42b00336b3adfc/GK_Letters6.jpg" data-mid="197625485" border="0"  src="https://freight.cargo.site/w/1000/i/80b6945f305ff1f3514c54d6bb722ac276244248382688307f42b00336b3adfc/GK_Letters6.jpg" /&#62;
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&#60;img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/2c35633f00e569fba894fcda86e6c5141ba017bb74c1fc179e3155bb61286add/GK_Letters1.jpg" data-mid="197625490" border="0"  src="https://freight.cargo.site/w/1000/i/2c35633f00e569fba894fcda86e6c5141ba017bb74c1fc179e3155bb61286add/GK_Letters1.jpg" /&#62;
&#60;img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/78f8ee1fb461abae970f6c221088761dd3710a9c9b50a6960fedb57beeb6e8cf/GK_Letters0.jpg" data-mid="197625488" border="0"  src="https://freight.cargo.site/w/1000/i/78f8ee1fb461abae970f6c221088761dd3710a9c9b50a6960fedb57beeb6e8cf/GK_Letters0.jpg" /&#62;
INFO

</description>
		
	</item>
		
		
	<item>
		<title>Ashley Wagner</title>
				
		<link>https://leannehancheroff.com/Ashley-Wagner</link>

		<pubDate>Wed, 22 Nov 2023 21:32:29 +0000</pubDate>

		<dc:creator>Leanne Hancheroff Work</dc:creator>

		<guid isPermaLink="true">https://leannehancheroff.com/Ashley-Wagner</guid>

		<description>
	
Freeride Entertainment for Samsung
Ashley Wagner

Role: Art Direction (Freeride Entertainment)


Samsung’s #DoWhatYouCant campaign: Director’s cut.&#38;nbsp;
--
Client:  Samsung US
Agency: Wasserman
Content Studio/Production: Freeride Entertainment 
Executive Creative Director: Derek Westerlund &#38;nbsp;
Director: Anderson Wright


&#60;img width="1678" height="691" width_o="1678" height_o="691" data-src="https://freight.cargo.site/t/original/i/e7c46af9c7351d6b9dd5f93c68a2ebba81c504b7d27bf82ad2078855d33ee1d0/AW-3.jpg" data-mid="197625497" border="0"  src="https://freight.cargo.site/w/1000/i/e7c46af9c7351d6b9dd5f93c68a2ebba81c504b7d27bf82ad2078855d33ee1d0/AW-3.jpg" /&#62;

&#60;img width="3001" height="1876" width_o="3001" height_o="1876" data-src="https://freight.cargo.site/t/original/i/6948dc3707099f3dfc09a5f625ffba1162a45ce7d4af423f9b940273379a694f/AW-4.jpg" data-mid="197625499" border="0"  src="https://freight.cargo.site/w/1000/i/6948dc3707099f3dfc09a5f625ffba1162a45ce7d4af423f9b940273379a694f/AW-4.jpg" /&#62;
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&#60;img width="3001" height="1876" width_o="3001" height_o="1876" data-src="https://freight.cargo.site/t/original/i/f0131755beef585b05e8e42c49fd6ac6a797f18096d1cd7b0dc43111f838c790/AW.gif" data-mid="197625498" border="0"  src="https://freight.cargo.site/w/1000/i/f0131755beef585b05e8e42c49fd6ac6a797f18096d1cd7b0dc43111f838c790/AW.gif" /&#62;


INFO
</description>
		
	</item>
		
		
	<item>
		<title>North Of Nightfall</title>
				
		<link>https://leannehancheroff.com/North-Of-Nightfall</link>

		<pubDate>Wed, 22 Nov 2023 21:32:30 +0000</pubDate>

		<dc:creator>Leanne Hancheroff Work</dc:creator>

		<guid isPermaLink="true">https://leannehancheroff.com/North-Of-Nightfall</guid>

		<description>
	
	
Freeride Entertainment for Red Bull
North 
of Nightfall


Role: Artist &#38;amp; Art Direction&#38;nbsp;


An elite group of mountain bikers set out to the most remote region on Earth – an uninhabited island in the High Arctic. Their goal is to pioneer the largest big-mountain lines and progress their sport beyond anything the world has seen.--
Within the film there are 4 illustratrative animations. I was responsible for drawing the boards and all elements to be animated. These segments introduce each chapter in this award winning sports documentary.
--2019 Sports Emmys  
Nominated for Outstanding Work In Cinematography
North Of Nightfall 

2019 ADDY Awards
Silver in Animation
North Of Nightfall

--


Client:  Red Bull
Production: Freeride Entertainment 
Executive Creative Director: Derek Westerlund &#38;nbsp;
Director: Jeremy Grant

Motion Design: Zach Johaneson
Photography: Blake Jorgenson

	
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INFO
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