Freeride Entertainment / Outside Studios.

Nothing’s for Free

The History of Freeride Mountain Biking

Role:  Creative / Art Direction / Designer



It all started with a motley crew of blue-collar kids looking to be a part of something different, something people at the time couldn’t understand. And then everything changed. From fringe sport to global phenomenon, Nothing’s For Free chronicles the birth and legacy of freeride mountain biking. The film charts a course through a three-decade journey with the pioneers, visionaries, and industry masterminds that pushed the sport to where it is today.

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Content Studio / Production: Freeride Entertainment
Director: Derek Westerlund