Choom

Koa Rothman

Role: Direction / Art Direction / Designer



Choom was one of the original and long-standing brands in cannabis retail with a presence across Canada.

Choom™ is inspired by Hawaii's famous “Choom Gang”- a group of buddies in Honolulu during the 1970's who loved to smoke weed — or as they called it, choom.

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Content Studio / Production: Freeride Entertainment
Filmers: Alex Fostvedt & Cory Horton
Photography: Zak Noyle